The whole dealership, one scene at a time
Thirteen short videos, and every one is the same dealership: the same machines, the same people, the same week. Start with the two minutes, or jump straight to the part that hurts most.
Get the stock seen
A machine nobody can see is a machine nobody can buy. Getting it in, getting it in front of buyers, and catching what comes back.
A machine nobody can see is a machine nobody can buy.
- Pick the brand and model and the category fills itself in, so you are never guessing which specs matter.
- What you paid, what you have spent on it and what it is worth, against the machine from day one.
- It is live on your own website the same morning it came off the low loader.
Your website is your shop window, and most dealers' windows are years out of date.
- Your stock, sorted the way a buyer actually looks for a digger.
- The hire catalogue shows only what is genuinely free today. Machines out on contract simply are not there.
- Pick a look, add your logo and colours, and you are done. No agency, no developer, no three week wait.
You have the stock. You have the customer list. They never meet.
- Pick the machines, pick the customers, send it. A proper looking email under your own brand, in minutes.
- See who opened it and who clicked through to the machines. That is who you call first.
- The same offer sits on your website for as long as it runs.
An enquiry arrives while nobody is at a desk, and it dies in somebody's notebook.
- It lands as a lead with the customer's own words, and the machine he asked about attached to it.
- Every call and every message on one timeline, so the team can see who has already tried.
- Follow-ups sit on the team calendar. Monday starts with who do we call first, not what did we forget.
Do the deal, and get paid for it
Trade-ins, margins, moving the machine, and the money that follows it.
Most deals in this trade are not simple sales, and the margin moves every time the numbers do.
- The trade-in sits on the deal as its own line, so the real number is always in front of you.
- Appraise the trade-in with an inspection against it, so your offer is what the machine is worth and not a guess over the phone.
- When the deal is done the machine keeps its whole story: what it cost, what you spent, what it made.
Every machine move is money on wheels, and most of them are priced by guesswork.
- Delivery, collection and who is carrying it, all planned in one place.
- Open a job and the route is drawn for you, with the carrier named and the window set.
- Prices come off your own rate card with your margin on top, so you can quote a move while the customer is still on the phone.
Knowing who owes you what should not need a spreadsheet and a good memory.
- Every bill is created from the thing it belongs to, so it is right because it was never retyped.
- Chasing is one click, the bill goes out attached to it, and it is logged so nobody chases twice.
- It all flows into your accounting software, which issues the formal invoice.
Machines out earning
Where they are, when they are due back, and what is still owed on them.
The contract ended five days ago and the machine has not come back.
- The contract flags itself the day it runs over, with what is still unpaid and the deposit still held.
- Open the tracker and see where the machine actually is, not where it was meant to be.
- Book the collection from the same screen, and machines that are back show up in your public hire catalogue.
Nobody can tell you where every machine is without ringing round.
- Every tracked machine on one map, including a fault flagged before anyone on site rings to tell you.
- Filter to what is out on hire and see them sitting on the customers' sites.
- Statutory inspections live here too, flagged early rather than when they become an argument on site.
The workshop, and everything after
This is where dealers quietly lose money. These are the things that stop it leaking.
Jobs estimated on the fly, hours never written down, parts fitted and never billed.
- Every job is a work order, with the estimate against the actual while the job is still open.
- Labour and parts line by line, at your own rates.
- Warranty work is priced as warranty work, so it never lands on the customer's bill by mistake.
Machines get the glory, but parts pay the bills, when you actually charge for them.
- Every part in stock control, with the bin it lives in and the level it reorders at.
- What it cost you and what it sells for, on the same screen.
- On a job or across the counter, nothing leaves the shelf unbilled.
Five months after you sold it the machine is back on a trailer, and the customer says it is under warranty.
- One glance tells you whether it is in cover, what is covered and what is not.
- The terms you actually gave, in your own words, recorded when the deal was done.
- The repair is priced as warranty work, and every claim rolls up, so you know what standing behind your machines really costs.
Or start from the kind of dealer you are
The same thirteen videos, sorted by business rather than by module. Each page says what to switch on, and what you can safely ignore.
See it on your own stock
A demo is a conversation, not a slideshow. Bring your machines, your hire fleet and the part of the week that annoys you most.
Book a Demo